Agent of the Week
Week: 7/21/25
Opal
Opal is your infinitely scalable AI specialist from Optimizely: always at your fingertips, always specific to your brand.
Overview
Opal by Optimizely is a brand-aware AI agent that powers content, campaigns, testing, and personalization—all grounded in your brand data. It integrates seamlessly across Optimizely to automate workflows and drive results.
Key Features
- Brand-specific content generation and optimization
- Personalized AI workflows across marketing functions
- Centralized interface for chat-triggered agents
- Built-in governance and access controls
- Connected across all Optimizely products
Insights
Opal eliminates the friction of siloed AI tools by connecting personalized agents across content, experimentation, and data analysis. Its tight integration with Optimizely ensures high-value output aligned with your brand and performance goals.
With scalable workflows and deep data enrichment, Opal helps teams execute campaigns, run experiments, and personalize experiences—all in one unified AI platform.
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