Agent Team of the Week — Aurora AI Ally™

Agent Team of the Week

Week: 11/10/25

Aurora AI Ally™ (Brand-Safe Custom GPTs)

View Team

Aurora AI Ally™ designs, builds, and calibrates custom GPT business assistants that maintain your brand voice across all AI-generated content — so your team can scale output without losing quality or sounding robotic. These custom AI “employees” are trained on your voice, rules, and standards to write content, handle inquiries, support sales, and manage operations while sounding unmistakably like you. by Kirsty Bortoft

Team Members

Kirsty Bortoft

Kirsty Bortoft Creator of Aurora AI Ally™

Leads the Aurora AI Ally™ framework — capturing each client’s voice, codifying brand rules, and turning GPTs into reliable AI employees that write, respond, and support operations in a way that feels authentically on-brand.

ChatGPT

ChatGPT

The main interface for many Aurora AI Ally™ assistants — delivering on-brand conversations, content, and responses through private GPTs that are pre-trained on your voice, offers, FAQs, and standards.

OpenAI API

OpenAI API

Powers advanced deployments where GPTs are embedded into websites, Slack, email workflows, and internal tools — enabling custom interfaces and deeper automation without requiring end users to log into ChatGPT.

OpenAI Prompt Engineering

OpenAI Prompt Engineering

Crafts the Instruction Spine, role definitions, operating rules, output formats, and few-shot examples that keep every response aligned with your V.E.R.A.™ brand voice and quality standards.

OpenAI Codex

OpenAI Codex

Supports more technical use cases and automation logic — helping to translate business rules into structured instructions, workflows, and integrations that make your GPTs feel like capable AI employees.

Overview

Aurora AI Ally™ builds custom GPT business assistants that are trained on your brand voice, offers, rules, and compliance standards. Instead of generic, robotic outputs, you get “AI employees” that write content, answer questions, support sales, and manage internal knowledge while sounding exactly like you. Typical investments range from £1,500–4,000 for setup, with an optional £300–500/month care plan, and a prototype option at £750 setup + £149/month for teams that want to test before committing.

Each build ships as a Go-Live Ready GPT that includes a Voice Codex (tone anchors, hard boundaries, reset commands, V.E.R.A.™ calibration), an Instruction Spine (role definition, mission, operating rules, output formats, quality standards), a Knowledge Pack (offers, FAQs, objections, proof points, pricing, industry terminology), and Few-Shot Examples for repeatable, on-brand outputs. Edge-case routing, discount handling, competitor comparisons, escalation paths, and safe refusal language are baked in from day one.

The team follows a clear path: Aurora AI Audit™ to decide which GPTs to build first, a Custom GPT Build (2–6 weeks depending on complexity), and optional Monthly Care to keep everything up to date. Deliveries can live in ChatGPT Plus/Team as private GPTs or be deployed via API into your own tools. Data is kept brand-specific, usage logs are short-lived, and the builds are designed for GDPR-compliant, auditable use in real businesses.

Core Capabilities

  • Brand-Safe Custom GPT Builds: Voice Codex with tone anchors, banned phrases, reset commands, and V.E.R.A.™ calibration; Instruction Spine that defines role, mission, operating rules, output formats, and quality standards; Knowledge Packs that cover offers, FAQs, objections, proof points, pricing, and industry terminology; plus 10–15 few-shot examples and before/after samples for consistent first drafts.
  • Quality, Safety & Compliance: Red-team testing with adversarial prompts, hallucination traps, fact-checking protocols, claim verification systems, and brand consistency checks — all designed to keep outputs accurate, safe, and aligned with regulatory requirements and your internal compliance notes.
  • Integrations & Delivery Options: Optional Notion/Google Drive knowledge sync, Gmail and email integrations, Slack bot deployments, Cal.com booking assistants, and Zapier/Make.com workflows — plus flexible delivery either via private GPTs inside ChatGPT Plus/Team or as API-integrated assistants embedded into your website or internal tools.
  • Monthly Care & Optimise: An ongoing improvement layer (typically £300–500/month, 12-month commitment) that covers voice and prompt refinement, new examples, A/B testing, knowledge updates for new offers and pricing, case study integration, monthly usage reports, brand consistency metrics, safety checks, and priority support with scheduled optimisation calls.
  • Use Cases, Outcomes & ROI: Supports content creation (social, blogs, email campaigns), client communication (inbox replies, proposals, service responses), internal operations (sales enablement Q&A, SOP assistants, briefing tools), and strategic work (campaign planning, content calendars, messaging frameworks) — typically reducing rewriting time by 60–80%, saving 10–20 hours per week, and delivering 300–1,000% ROI in Year 1 for agencies, consultancies, sales teams, and content-heavy businesses.

Insights

Aurora AI Ally™ is built for teams that need scalable quality, not just more content. Marketing agencies juggling multiple brand voices, consultancies with high-touch client communication, sales teams doing personalised outreach, and content-heavy creators can all plug in AI employees that sound like their best senior people.

Before a build starts, clients provide 10–20 voice samples, offers and services, FAQs and objections, banned phrases, compliance notes, and key source documents. From there, simple GPTs (e.g., Brand Voice GPT, FAQ Assistant, Basic Content Helper) can be live in around 2 weeks, standard builds (Sales GPTs, Client Onboarding GPTs, multi-purpose assistants) in 3 weeks, and complex systems (Strategy GPTs, Operations Managers, multi-function assistants with advanced logic and APIs) in 4–6 weeks — all with two QA rounds, team testing, and 30-day optimisation support included.

The result is a portfolio of AI assistants that are genuinely useful: they keep your brand voice consistent, free up 10–20 hours per week, and create a clear audit trail for how messages are generated and refined. Whether you start with a prototype (£750 + £149/month), jump straight to a full build (£1,500–4,000), or retrofit an existing GPT after a health check, Aurora AI Ally™ turns generic AI into reliable, brand-safe teammates that help your business grow without linear hiring.