Salesforce Einstein is a tool that utilizes machine learning algorithms to automate lead scoring, sentiment analysis, and predictive forecasting for businesses in the sales and marketing sectors.

Key Features:

Automation of lead scoring

Sentiment analysis capabilities

Predictive forecasting for sales and marketing strategies

Use Cases:

Personalized customer experiences

Data-driven decision making

Optimizing sales, service, marketing, and commerce processes

Benefits:

Increased productivity

Personalized experiences

Easy innovation with low-code tools