Adobe Firefly is a generative AI platform integrated into Adobe's suite of creative applications, designed to enhance creativity by providing tools for generating, editing, and transforming content at scale.

Key Features:

• Generative Fill: Creates photorealistic images with advanced AI models for seamless filling and expansion
• Text to Image: Generates high-quality images with improved composition, details, and lighting
• Generative Extend: Extends video frames and adjusts audio in Premiere Pro (beta) to smooth transitions
• Generate Video: Converts text prompts into video clips for rapid video creation (beta)
• Integrated in Adobe apps like Photoshop, Illustrator, Adobe Express, and more
• Generative credits and a compensation model for Adobe Stock contributors

Use Cases:

• Create visual assets for social media, marketing, and branding
• Enhance and expand images and videos for various media projects
• Generate and adjust visuals, such as backgrounds or product images, for e-commerce
• Support creative teams in quickly prototyping and delivering design concepts
• Maintain brand consistency across large-scale content production

Benefits:

• Boosts creativity by providing tools for faster prototyping and content iteration
• Offers commercial-use safety with responsibly trained AI models on licensed content
• Integrates directly within Creative Cloud applications, streamlining workflows
• Provides ethical AI practices, compensating contributors and ensuring content rights
• Supports teams and enterprises with on-brand content creation at scale