Adobe Firefly is a generative AI platform integrated into Adobe's suite of creative applications, designed to enhance creativity by providing tools for generating, editing, and transforming content at scale.

Key Features:

Generative Fill: Creates photorealistic images with advanced AI models for seamless filling and expansion

Text to Image: Generates high-quality images with improved composition, details, and lighting

Generative Extend: Extends video frames and adjusts audio in Premiere Pro (beta) to smooth transitions

Generate Video: Converts text prompts into video clips for rapid video creation (beta)

Integrated in Adobe apps like Photoshop, Illustrator, Adobe Express, and more

Generative credits and a compensation model for Adobe Stock contributors

Use Cases:

Create visual assets for social media, marketing, and branding

Enhance and expand images and videos for various media projects

Generate and adjust visuals, such as backgrounds or product images, for e-commerce

Support creative teams in quickly prototyping and delivering design concepts

Maintain brand consistency across large-scale content production

Benefits:

Boosts creativity by providing tools for faster prototyping and content iteration

Offers commercial-use safety with responsibly trained AI models on licensed content

Integrates directly within Creative Cloud applications, streamlining workflows

Provides ethical AI practices, compensating contributors and ensuring content rights

Supports teams and enterprises with on-brand content creation at scale