Attention Insight is a tool that provides predictive attention analytics to help optimize designs and improve campaign performance before launch.

Key Features:

• Predictive attention heatmaps that identify potential performance issues during the design phase
• AB testing insights without the need for live traffic or large sample sizes
• Ability to see how potential users would interact with different layouts or designs to improve UX and usability
• Various types of analysis available, including desktop, marketing material, mobile, posters, packaging, and shelves

Use Cases:

• Optimizing website design for better user engagement
• Testing different ad creatives to maximize click-through rates
• Improving packaging design to attract more customers

Benefits:

• Early identification of potential design issues
• Cost-effective AB testing without the need for live traffic
• Enhanced user experience and usability improvements