Attention Insight is a tool that provides predictive attention analytics to help optimize designs and improve campaign performance before launch.

Key Features:

Predictive attention heatmaps that identify potential performance issues during the design phase

AB testing insights without the need for live traffic or large sample sizes

Ability to see how potential users would interact with different layouts or designs to improve UX and usability

Various types of analysis available, including desktop, marketing material, mobile, posters, packaging, and shelves

Use Cases:

Optimizing website design for better user engagement

Testing different ad creatives to maximize click-through rates

Improving packaging design to attract more customers

Benefits:

Early identification of potential design issues

Cost-effective AB testing without the need for live traffic

Enhanced user experience and usability improvements