WordStream is a tool that provides various resources and solutions for optimizing Google Ads performance and conducting keyword research. Key features of WordStream include: - Free Google Ads Performance Grader that provides an instant audit of your account and scores in nine key areas - Free Keyword Tool that generates hundreds of relevant keyword suggestions tailored to your industry and location - Blog with informative articles on topics such as TikTok posting strategies, Google Ads restrictions, content optimization, and YouTube algorithm WordStream also offers marketing solutions through its parent company, LocaliQ, to help businesses find, convert, and retain more customers.