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AI-powered Brand Agents built for marketers & publishers

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Overview


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Firsthand Platform is an AI-powered solution designed for marketers and publishers to dynamically deliver brand knowledge to consumers at crucial moments, enhancing engagement and driving action.

Key Features:
  • Firsthand Brand Agents proactively surface the right content at the right moment in a consumer’s journey, guiding them to what they specifically need and helping drive them to act faster.
  • Brand Agents provide rich transcripts of interactions, offering deep insights into customer behavior, preferences, and decision-making processes, which can inform smarter business decisions.
  • Lakebed™, Firsthand’s AI-first data rights management solution, ensures that brands stay in control of their voice and data, enabling secure and real-time collaboration without compromising data ownership.

    Use Cases:
  • Marketers can use Brand Agents to share their brand story, bringing their brand’s voice and offerings to life by delivering the right information at the right time across various channels.
  • Brand Agents help educate consumers on product offerings by dynamically adapting messaging to highlight key benefits and features, routing consumers to the right destination that matches their immediate needs.
  • Publishers can leverage Brand Agents to generate and qualify more leads by engaging potential customers with expertise and premium content, capturing information for personalized outreach and qualification.

    Benefits:
  • Firsthand Platform shortens the path from consumer interest to action by seamlessly guiding them to highly relevant landing pages, reducing drop-offs and accelerating conversions.
  • The platform enables brands to reach new audiences by expanding beyond their own channels with content-rich brand experiences that automatically discover and attract new consumers.
  • Firsthand provides marketers and publishers with the ability to learn more about their customers, uncovering rich, persona-level insights that inform more effective marketing, product, and business strategies.

    • Capabilities

    • Delivers brand knowledge to consumers in real-time
    • Adapts messaging to highlight key benefits and features
    • Engages potential customers with expertise and premium content
    • Captures information for personalized outreach and qualification
    • Expands reach beyond owned channels to attract new audiences
    • Guides consumers to relevant landing pages to accelerate conversions
    • Uncovers persona-level insights to inform marketing, product, and business strategies
    • Transforms funnel-based marketing into seamless customer experiences
    • Maintains control over content, voice, and customer relationships
    • Provides secure data sharing with partners
    • Surfaces relevant content at the right moment in the consumer journey
    • Uncovers insights into how customer groups think, decide, and engage
    • Integrates AI-powered ad solutions with publisher properties
    • Leverages shared data to deliver personalized brand experiences
    • Highlights the value of premium content to encourage subscriptions
    • Adapts recommendations to keep readers engaged
    • Contextually surfaces relevant sponsored products
    • Analyzes data and optimizes strategies for engaging campaigns
    • Defines the scope and application of AI securely and effectively
    • Manages AI confidently, controlling data, deployment, and functionality
    • Integrates with Lakebed for AI-first data rights management
    • Deploys AI strategically while maintaining unique brand identity and goals
    • Creates and distributes AI agents to engage directly with consumers
    • Dynamically responds to consumers' real-time needs
    • Turns brand expertise into AI-powered interactions
    • Learns from each consumer interaction
    • Delivers personalized experiences that drive consumers to act
    • Discovers and attracts new audiences automatically
    • Provides real-time answers and guidance to readers
    • Offers AI-powered ad solutions that safely integrate Brand Agents
    • Maximizes the value of premium content
    • Drives higher engagement and revenue through adaptive Brand Agents
    • Provides deep insights into audience segments, content preferences, and engagement drivers
    • Connects with consumers anywhere online
    • Uses brand knowledge and marketing goals to deliver adaptive, real-time experiences
    • Grounds campaigns in unique knowledge and products
    • Reviews, refines, and audits campaign output
    • Runs campaigns directly on owned sites or across premium publisher partner sites

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