Firsthand Platform is an AI-powered solution designed for marketers and publishers to dynamically deliver brand knowledge to consumers at crucial moments, enhancing engagement and driving action.

Key Features:

• Firsthand Brand Agents proactively surface the right content at the right moment in a consumer’s journey, guiding them to what they specifically need and helping drive them to act faster.
• Brand Agents provide rich transcripts of interactions, offering deep insights into customer behavior, preferences, and decision-making processes, which can inform smarter business decisions.
• Lakebed™, Firsthand’s AI-first data rights management solution, ensures that brands stay in control of their voice and data, enabling secure and real-time collaboration without compromising data ownership.

Use Cases:

• Marketers can use Brand Agents to share their brand story, bringing their brand’s voice and offerings to life by delivering the right information at the right time across various channels.
• Brand Agents help educate consumers on product offerings by dynamically adapting messaging to highlight key benefits and features, routing consumers to the right destination that matches their immediate needs.
• Publishers can leverage Brand Agents to generate and qualify more leads by engaging potential customers with expertise and premium content, capturing information for personalized outreach and qualification.

Benefits:

• Firsthand Platform shortens the path from consumer interest to action by seamlessly guiding them to highly relevant landing pages, reducing drop-offs and accelerating conversions.
• The platform enables brands to reach new audiences by expanding beyond their own channels with content-rich brand experiences that automatically discover and attract new consumers.
• Firsthand provides marketers and publishers with the ability to learn more about their customers, uncovering rich, persona-level insights that inform more effective marketing, product, and business strategies.