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Hightouch

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Enhance marketing with data-driven personalization and insights.

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Marketing Data Analysis Agents

Overview

Hightouch is a data and AI platform for marketing and personalization, enabling users to gain insights, execute campaigns, and develop AI agents using their data.

Key Features:

  • Composable CDP
  • Reverse ETL
  • Customer Studio
  • Identity Resolution
  • Campaign Intelligence

Use Cases:

  • Powering personalization
  • Optimizing campaigns
  • Maximizing revenue & ROAS
  • Syncing data with Reverse ETL

Benefits:

  • Secure, self-service access to marketing data
  • Leveraging existing data warehouse investments
  • Freeing data teams for high-value work

Capabilities

  • Activates and personalizes customer data directly from the data warehouse.
  • Integrates with over 200 business tools.
  • Builds audiences and orchestrates customer journeys.
  • Delivers personalized experiences without duplicating data.
  • Offers no-code Customer Studio features like audience segmentation, journey orchestration, and profile enrichment.
  • Ensures data privacy and compliance.
  • Analyzes engagement data to determine the best timing, channel, and content for each customer.
  • Enriches existing datasets with information from external data sources to create an enriched customer view.
  • Analyzes historical customer behavior and applies user-level predictions.
  • Determines the best content to send to each customer based on their probability of taking an action.
  • Tests and learns across every customer interaction, updating predictions and surfacing insights.
  • Integrates with over 250 business tools.
  • Optimizes engagement frequency and cross-sell strategies.
  • Adjusts ad spend, targeting, and creative to maximize return on ad spend (ROAS).

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