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HockeyStack

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Transform sales data into actionable insights and strategies.

Contact for Pricing
Agents Sales Sales Productivity

Overview

HockeyStack is a GTM intelligence platform that turns sales and marketing data into insights, plans, and actions. It aims to optimize spend, boost ROI, and provide actionable insights for better decision-making.

Key Features:

  • Odin AI: Embedded AI analyst for complex GTM questions and strategic actions.
  • Custom Reports: Build reports in seconds with easy-to-understand visualizations.
  • Templates: Prebuilt views for dynamic performance analysis.
  • Attribution and Lift Reporting: Understand touchpoint contributions and marketing impact.
  • Nova AI: AI rep assistant for account insights and messaging.
  • Custom Scoring: Highlight high-intent accounts with adjustable models.

Use Cases:

  • Optimize marketing spend and demonstrate ROI.
  • Generate custom reports for specific business questions.
  • Identify and prioritize high-intent accounts.
  • Automate outbound sales processes.
  • Align sales and marketing teams with shared data insights.
  • Enhance account research and messaging strategies.

Benefits:

  • Improved decision-making with AI-driven insights.
  • Increased efficiency in report generation and data analysis.
  • Better alignment between sales and marketing efforts.
  • Enhanced visibility into marketing-influenced deals.
  • Streamlined GTM workflows and processes.
  • Greater clarity on marketing and sales performance.

Capabilities

  • Answers complex GTM questions using AI
  • Delivers insights with visualizations
  • Recommends strategic actions to drive performance
  • Builds custom reports with filters by channel, CRM properties, or funnel stages
  • Provides dynamic, prebuilt views for performance analysis
  • Offers nine attribution models for revenue contribution analysis
  • Uses lift reporting to measure incremental impact of marketing efforts
  • Researches accounts and drafts messaging via chat interface
  • Combines signals, history, and strategy into actionable account plans
  • Identifies buyers, influencers, and approvers using AI and web signals
  • Provides editable, role-specific messaging and outreach recommendations
  • Highlights high-intent accounts using first and third-party data
  • Automates outbound sales processes from intent detection to messaging sequencing
  • Transforms third-party signals and CRM gaps into ad audiences and sequences
  • Orchestrates GTM workflows across tools, teams, and triggers
  • Aligns GTM engine around shared ICP, intent data, and automated workflows
  • Connects website and data sources for GTM analysis
  • Provides pre-built dashboards for funnel performance analysis
  • Scores high-intent accounts using web signals and CRM context
  • Tracks conversions and provides daily insights to sales teams

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