Optimizely Opal is an AI assistant designed to enhance creativity and productivity in marketing, providing end-to-end support across the marketing lifecycle from planning to analysis.

Key Features:

• Optimizely Opal references past performance data to suggest topics and define objectives, enabling fast initiation of creative campaigns.
• It generates campaign-specific assets, including images and social posts, using context from the brief to accelerate content creation workflows.
• Optimizely Opal generates new copy directly within the Visual Builder, aiding in brainstorming new variations, ideating on new CTAs, and fine-tuning positioning.
• It anticipates tasks unique to each campaign, allowing marketers to focus on creative execution rather than administrative tasks.
• Optimizely Opal recommends and generates segments for targeting, simplifying audience creation and management for campaigns.
• It provides an instant snapshot of any customer with a visual timeline of all brand interactions and insights for future engagements.
• Optimizely Opal ensures content is consistent and on-brand by adhering to unique guidelines, tone of voice, and other instructions.
• It applies user-level attributes, profiles, and real-time behavior to dynamically personalize experiences for every visitor.

Benefits:

• Optimizely Opal enhances marketing efficiency by automating and streamlining various tasks, allowing marketers to focus on creativity.
• It ensures brand consistency and adherence to guidelines, maintaining a cohesive brand image across all marketing materials.
• The AI assistant provides valuable insights and data-driven recommendations, improving decision-making and campaign effectiveness.

Use Cases:

• Marketers can use Optimizely Opal for campaign brief ideation, leveraging past data to kickstart creative processes quickly.
• It is ideal for generating campaign-specific content, such as images and social media posts, to enhance marketing efforts.
• Optimizely Opal is useful for personalizing customer experiences by dynamically adjusting content based on user behavior and attributes.