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Spara AI engages and qualifies leads instantly across multiple channels

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Agents Manage Email Sales

Overview

Actively.ai provides enterprise GTM intelligence by training per-account, always-on agents that operate across every account in a company’s total addressable market (TAM). These agents retain context and learn from outcomes to build pipeline, advance deals, and expand accounts.

Key Features:

  • Per-account agents across the funnel.
  • Synthesizes and aggregates data from CRM, past interactions, signals, and web.
  • Builds detailed account profiles including needs, decision makers, and buying criteria.
  • Forms and evolves hypotheses for engaging buyers.
  • Surfaces next-best actions for SDRs, AEs, and AMs.

Use Cases:

  • Scaling account-level outreach for outbound-driven revenue organizations.
  • Advancing deals through targeted engagement.
  • Expanding accounts across large total addressable markets.

Benefits:

  • Improved pipeline and deal advancement.
  • Continuous learning and evolution from engagement outcomes.
  • Enterprise-grade security and compliance (SOC2 Type II, GDPR, CCPA).

Capabilities

  • Engages website visitors with AI chat that qualifies leads and books meetings in real time
  • Sends and manages AI-driven email replies and intelligent email cadences
  • Handles inbound voice calls with AI voice agents and reads calendar availability
  • Captures structured lead facts and outputs lead objects as JSON to downstream systems
  • Emits outbound webhooks for lead.created and lead.updated via HTTPS POST with X-API-Key
  • Exposes REST API (base https://api.spara.co/v1/) for searching and updating leads (GET/PATCH)
  • Writes lead records and handoffs to native CRMs (Salesforce, HubSpot, Marketo)
  • Integrates with schedulers (Cal.com, Calendly, Chili Piper, Zoom Scheduler) and prepopulates forms
  • Sends real-time notifications and conversation context to Slack and Microsoft Teams
  • Enriches leads with firmographic/demographic data and delivers AE-ready research reports
  • Serves multimodal sales collateral (videos, PDFs, slides) inside conversations
  • Provides a no-code workflow builder to define qualification questions and routing logic
  • Routes leads via round-robin or rep-specific calendars using CRM owner objects
  • Stores conversational transcripts, captures qualitative buyer insights, and surfaces analytics
  • Supports secure integration patterns: HTTPS, Bearer API keys, webhook retry policy and SOC2/GDPR compliance

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