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Zeta Global

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AI-powered marketing cloud for customer acquisition and retention.

Paid |
$$$
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Agents Marketing Strategy

Overview

Zeta Global is an AI-powered marketing cloud that helps brands acquire, grow, and retain their customer base by leveraging data and AI technology to enhance customer engagement across various marketing channels.

Key Features:

  • AI Agent Studio with agentic workflows to automate complex marketing tasks
  • Data Manager for capturing, processing, and utilizing customer data effectively
  • Unified Data Structure for flexible data sharing across organizational structures

Use Cases:

  • Personalizing customer experiences through AI-driven insights
  • Streamlining marketing campaigns across omnichannel platforms
  • Enhancing data analysis and activation for targeted marketing strategies

Benefits:

  • Increased productivity through automated marketing workflows
  • Improved campaign performance and scalability
  • Enhanced customer engagement and retention through personalized experiences

Capabilities

  • Automates audience segmentation and media planning for programmatic media optimization.
  • Manages real-time bidding strategies and campaign performance adjustments.
  • Identifies customer journey drop-off points and recommends engagement strategies.
  • Executes A/B testing for continuous customer journey improvement.
  • Defines target audiences and forecasts CTV campaign performance.
  • Generates creative briefs and automates billing processes for campaigns.
  • Analyzes, maps, and transforms unstructured data for seamless platform integration.
  • Orchestrates interconnected generative AI agents to automate complex marketing tasks.
  • Provides a guided framework for building custom AI agents.
  • Enables multi-agent workflows for direct action by marketers.
  • Enriches data for data hygiene, enhancement, and identity resolution.

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